Baidu AI Cloud Marketing Content Creation Platform Privacy Policy

Last Updated: 09,09,2025

Effective Date:09,09,2025

Welcome to the [Marketing Content Creation Platform]! Baidu (for purposes of this Privacy Policy, “Beijing Baidu Netcom Science and Technology Co., Ltd.”; “we”, “us” or “our”) attaches great importance to the protection of your privacy and personal information. This Privacy Policy applies to your access to and use of the Baidu AI Cloud Marketing Content Creation Platform (the “Platform”) in any manner.

Introduction We strive to present this Privacy Policy in a clearer and more understandable way so that we can truly convey what we intend to communicate, and so that—before you provide us with certain information (which is highly likely to include your personal information) and allow us to process and share certain information—you can clearly understand the purposes for collecting such information, its possible uses, and other matters. For the definitions of specialized terms used herein, please see “Appendix 1: Definitions.”

This Privacy Policy applies to the Baidu AI Cloud Marketing Content Creation Platform. Except for the “X. Singapore Additional Disclosure” section, in the event of any inconsistency between this Privacy Policy and the Chinese version, the Chinese version shall prevail.

This Privacy Policy is intended to help you understand what data we collect, why we collect such data, what we do with such data, and how we protect it. Unless otherwise provided by laws or administrative regulations, with respect to how we process your personal information, you have the right to be informed and to make decisions, and the right to restrict or refuse our processing of your personal information or the processing of your personal information by other parties; at the same time, you have the right to request that we explain the personal information processing rules that we provide to you.

This Privacy Policy will help you understand the following:

I. How We Collect and Use Your Personal Information

II. How We Use Cookies and Similar Technologies

III. How We Share, Transfer, and Publicly Disclose Your Personal Information

IV. How We Store and Protect Your Personal Information

V. Your Rights

VI. How We Handle Personal Information of Minors

VII. How Your Personal Information Is Transferred Cross‑Border

VIII. Revisions to This Privacy Policy

IX. How to Contact Us

X. Singapore Additional Disclosure

We are acutely aware of the importance of personal information to you, and we also recognize that providing effective protection for your information is the cornerstone of the healthy and sustainable development of our business. Thank you for your use of and trust in the Baidu AI Cloud Marketing Content Creation Platform! We are committed to maintaining your trust, abiding by the law and by our commitments to you, and doing our utmost to ensure the security and proper use of your personal information. Meanwhile, we solemnly undertake that we will, in accordance with mature industry security standards, adopt corresponding security protection measures to safeguard your personal information.

I.How We Collect and Use Your Personal Information

We will process your personal information strictly in accordance with the requirements of laws and regulations and the personal information processing rules that we provide to you. In particular, where sensitive personal information is involved, we will, prior to collection, obtain your separate consent through pop-ups or similar means. Corresponding device permissions will not be enabled by default. When important or sensitive device permissions are involved, we will, when you use the corresponding business function, enable the permissions only after obtaining your separate consent through pop-ups or similar means; after permissions are enabled, you may at any time disable such permissions in your device’s system-permission settings; if you do not agree to enable the permissions corresponding to a certain business function, we will no longer provide that business function, but this will not affect the normal use of other unrelated business functions.

We collect and use your personal information for the following purposes:

1. Personal information processing activities necessary for user registration/log-in

The Baidu AI Cloud Marketing Content Creation Platform uses Baidu’s unified account system for products and services—namely, the Baidu Account. When you register a Baidu Account, you must provide us with at least an account name, mobile phone number and/or email address, and set a password. If you only need to use basic services that can be used without logging in—such as browsing and search—you have the right not to register as our user and not to provide the foregoing information.

To comply with mandatory requirements under current laws and regulations or where necessary to use specific product functions, when you use certain of our specific products that require you to fill in information already provided at account registration (such as a mobile phone number), for your convenience we may by default display the mobile phone number and other related information bound to your Baidu Account; you may modify such information according to the relevant product function. So that you may have a consistent experience across Baidu products based on the same account, your follow and be-followed records in one Baidu product may be recorded under your Baidu Account and displayed when you log in to other related products; this service is implemented based on the “aggregation and fusion” clause, but does not constitute a necessary obligation of Baidu.

In addition to identifying you, we will also use registration information in other service-related functional scenarios. For example, we may use the collected information (such as your mobile phone number and email address) to communicate or interact with you directly; if we, or companies that use the Baidu account system, detect suspicious activity (for example, an attempt to log in to your Baidu Account from an unusual location), we may send you a notice; or we, or companies that use the Baidu account system, may contact you to let you know of upcoming changes or improvements to services provided to you, and to invite you to experience new products.

To ensure the security of your account and property and to carry out risk control and prevention, when you register/log in to an account we will collect your device information and information related to the registration/log-in environment (including IMEI, IDFA, ICCID, device name, device model, operating system version, Wi-Fi information BSSID/SSID, and IP address information). In some products you may also use third-party accounts (such as WeChat, Weibo, or QQ) to log in. In such cases, you will authorize the product to obtain public information you have registered under that third-party account (including your nickname, avatar, and other information you authorize).

In some products we provide you with the “one-click log-in” option. You may choose to log in via one-click log-in, which is provided by mobile carriers; if you select this method, the carrier will process your mobile phone number. Before you actively log in, we cannot obtain your plaintext mobile phone number.

To meet mandatory requirements under laws and regulations, to provide products or Services as necessary, or at your request to enhance the level of account protection, you will be required—when using certain Services or where you have additional needs—to provide your real name, national ID number, and facial information to complete real-name verification for your account. If you do not complete real-name verification, your ability to use features that require such verification may be affected. To verify the accuracy and completeness of the information you provide, or to safeguard your account, we may compare and verify the real-name information you submit to Baidu against your corresponding information held by institutions permitted under laws and regulations or by institutions authorized by government authorities.To protect your account security, ensure consistency of account identity, and provide you with convenient services, once your Baidu account has completed real-name verification, the above real-name information will serve as the common authentication information for that account across all products that integrate Baidu Account services. To protect your personal information, do not transfer or lend your account to others. If we need to process your personal information beyond the scope described above, unless otherwise provided by laws and regulations, we will obtain your separate consent in accordance with legal requirements.

2. Personal information processing activities necessary to provide the Services

Based on the specific service content you select, in the course of providing services we may collect relevant personal information regarding your use of the products and/or services (including how you use them) in order to achieve the service purposes. Where certain services are jointly provided to you by Baidu and third parties, we and such third parties may, as necessary to provide the services to you, jointly process your personal information.

The categories and content of personal information necessary to provide services are determined by the specific service content and functions you enable, including:

Personal image and facial data When you create a digital persona on the Baidu AI Cloud Marketing Content Creation Platform, we will collect your facial photos or videos to generate your digital persona clone. This information is used only for creating a digital persona image within the Platform and will not be used for other purposes. By using your facial data, we will create a digitized “digital human” image that you can use to participate in video production, live‑streaming, or conversational interactions with other users on the Platform.

Voice data When you use the Baidu AI Cloud Marketing Content Creation Platform, to clone your voice we may collect your voice samples. Voice data may be collected via recordings or other forms of voice input. Your voice will be used to generate a digital persona voice similar to your own. Through this voice‑synthesis technology, you can generate personalized voice outputs or participate in video, live‑streaming, and conversational activities.

Digital persona video and content‑generation data After your digital human is generated on the Baidu AI Cloud Marketing Content Creation Platform, we will—based on your requests or instructions—use your image and voice to generate digital persona videos, live streams, or conversational content. The digital persona videos you generate can be used for personal display, social sharing, Platform live‑streaming, or interactive conversations within the Platform.

Personal image and facial data, voice data, and digital persona video and content‑generation data constitute sensitive personal information. You may at any time cancel the Platform’s authorization to collect your biometric information and other sensitive personal information; however, after cancellation you may be unable to use the foregoing services or functions based on biometric or other sensitive personal information, or be unable to achieve the intended effects of such services, but this will not affect your normal use of other business functions on the Baidu AI Cloud Marketing Content Creation Platform that do not require biometric or other sensitive personal information.

The Baidu AI Cloud Marketing Content Creation Platform will from time to time launch operational activities for newly introduced services and functions. If a newly introduced service needs to process your personal information or request device system permissions and you have not previously granted authorization/consent, we will obtain your consent separately; where the processing involves sensitive personal information, we will obtain your separate consent.

Product usage information We may record information that you voluntarily provide or retain when using our products and/or services—for example, text, images, and audio‑video information that you voluntarily post, provide as feedback, comment on, or upload; and contact information you submit when participating in operations activities of other products.

Device information This may include attributes of your terminal device (for example, the end user’s hardware model, operating system version, device configuration, device identifiers such as IMEI, IMSI, MAC, IDFA, IDFV, MEID, OAID, ICCID, Android ID, hardware serial number), device connection information (for example, the type of browser, telecom carrier, the language used, and Wi‑Fi information), and device status information (for example, the list of installed applications and device‑sensor information).

Log information When you use the Baidu AI Cloud Marketing Content Creation Platform, our servers will automatically record logs related to the following activities: your usage of our products and/or services, IP address, URL of the services you access, type of browser and language used, information about downloads, installation or use of mobile apps and software, information regarding communications using communications software, and the date, time and duration of accessing services.

3. Personal information processing activities necessary for automated decision‑making and personalized recommendations

Within the Baidu AI Cloud Marketing Content Creation Platform, and provided that all personal information remains under the control of the same business entity and our data-security safeguards and management level are not diminished, you agree that we may—by ourselves or through entrusted processors—apply technologies to aggregate and combine, identify and analyze, profile, or otherwise further process the personal information you actively or passively provide within the Platform, and generate labels that reflect your behavioral habits, interests, or your economic, health, credit status, or identity characteristics (collectively, “Tag Information”). We will use the Tag Information in specific scenarios and for specified purposes to carry out automated decision-making and to deliver personalized displays and/or commercial marketing information to you, and we will ensure the secure processing of information after aggregation and combination. To provide you with a consistent service experience, we may—upon obtaining your authorization—associate your device information or telephone number with your Baidu account, and associate and aggregate personal information that the same account actively or passively provides across different devices.

Personalized recommendations: We may, based on elements such as device information, log information, Tag Information, and location information, automatically calculate, comprehensively analyze, and predict—via computer algorithm models—the information content or functional services that may interest you, in order to carry out personalized recommendation activities. In personalized recommendation services, we will also provide convenient refusal (opt‑out) methods and the like to enable you to exercise control.

Automated decision‑making: Automated decision‑making activities likewise rely on our processing of Tag Information. Automated decisions may be used in different specific scenarios, and some decisions made by automated means may have a significant impact on your rights and interests; in such cases, you have the right, via the contact methods described in the privacy policies of specific products or services, to request that we provide an explanation, and you also have the right to refuse decisions made solely by automated means. We will provide appropriate remedies to safeguard your lawful rights and interests—for example, explaining the logic of automated decision‑making and its impact on you, or introducing human review to re‑examine the correctness of automated decision results.

4. Providing You with Security Safeguards

To enhance the security of your use of the [Baidu AI Cloud Marketing Content Creation Platform], we may use your information for identity verification, customer service, security protection, fraud monitoring, credit analysis, and the like, in order to prevent, discover and/or investigate fraud, security risks, and other illegal conduct or conduct that violates our agreements, policies or rules, thereby protecting the lawful rights and interests of you, our other users, us or Baidu affiliates, partners, and the general public. To prevent and resist the publication and dissemination of illegal and harmful information and to ensure content security when you use our products and services, we automatically calculate and comprehensively analyze online information content via computer algorithm models; if we discover that online information contains illegal or harmful information, we will immediately cease transmission and take disposal measures.

5. Improving Our Products and Services, and Conducting Internal Audits, Data Analysis and Research

We may use collected information to improve our products and services and to carry out necessary business operations and analytical research, such as operating products or providing services, evaluating, maintaining and improving product and service performance, developing new products and services, and providing customer support.

To improve our products and services and those of Baidu affiliates and partners, we may also perform statistics and analysis on product usage. Baidu may share such statistical information with the public to show overall usage trends of our services; however, such statistical information will not contain any of your identifying information.

6. Enhancing Product/Service Security and the Level of Personalization

To meet reasonable needs such as improving the security and personalization of our products and Services, and in accordance with applicable laws and regulations or based on your valid authorization, we may receive your personal information and other information from providers of Baidu platform products and services, Baidu affiliates, partners, and other trusted third-party vendors, and we may process and use such information. We will first require the provider of personal information to specify the source of the personal information and will verify the lawfulness of that source, and we will ensure that we have a sufficient legal basis to process your personal information. For example, if we process your personal information on the basis of consent and the processing activities necessary for our business exceed the scope of consent previously obtained, we will obtain your consent within a reasonable period after obtaining the personal information or before processing it, or procure your consent through the provider of the personal information.

7. Other Processing Purposes

We may conduct personal information processing activities for other specific processing purposes as required to provide different products or services. You may refer to the privacy policies of the specific Baidu products or contact us for an explanation.

II. How We Use Cookies and Similar Technologies

To ensure the normal operation of websites, we will store small data files called Cookies on your computer or mobile device. Cookies typically contain an identifier, site name, and certain numbers and characters. The main functions of Cookies are to facilitate your use of website products and services, and to help websites count the number of unique visitors. By using Cookie technology, we are able to provide you with more thoughtful and personalized services and allow you to set your specific service options.

When you use Baidu’s products and services, we will send one or more Cookies or anonymous identifiers to your device. When you interact with the services that we provide to partners (for example, advertising and/or promotional services, and features provided by Baidu that may appear on other websites), we allow Cookies (or other anonymous identifiers) to send to Baidu’s servers information related to your visits and use of products or services.

We will not use Cookies for purposes other than those described in this Privacy Policy or in specific product privacy policies. You may manage or delete Cookies according to your preferences. You may restrict Baidu’s use of Cookies according to the descriptions in specific product privacy policies.

III. How We Share, Transfer, and Publicly Disclose Your Personal Information

1. Sharing

We treat your information with a high duty of care. Except as otherwise required under applicable laws and regulations, we will not share your information with any company, organization, or individual other than Baidu without your separate consent. We may share your personal information with our affiliates and with third parties (such as authorized partners). We will ensure that our affiliates and such third parties are bound by appropriate personal-information protection obligations. We will share your personal information only for lawful, legitimate, necessary, specific, and explicit purposes, and only the personal information relevant to enabling the third party to provide its services. Unless we obtain your separate authorization or unless otherwise provided by laws and regulations, our partners are not permitted to use the shared personal information for any other purpose. We will enter into data-protection agreements with third-party partners, require them to adopt relevant confidentiality and security measures when processing personal information, and expressly set out their responsibilities and obligations for protecting your personal information.

At present, our authorized partners generally include the following types:

Service platforms or service providers. Baidu products integrate a rich array of third‑party services. When you choose to use a third‑party service and, as necessary for the third party to provide services to you, we will provide the necessary information to the third‑party service platform or service provider so that it can provide services to you based on the relevant information.

Software/hardware/system service providers. When third‑party software/hardware/system products or services are combined with Baidu’s products or services to provide you with services, upon your authorization we will provide necessary personal information to the third‑party software/hardware/system service providers so that you may use the services, or for our analysis of product and service usage to enhance your experience.

Affiliates or users of the same account system. We and our affiliates or other users of the same account system maintain highly consistent data‑security safeguards and management levels. To enhance the security and convenience of your use of products and to provide a consistent service experience, and subject to compliance with legal requirements, we will share your personal information among affiliates or other users of the same account system: To ensure a consistent and personalized viewing and advertising service experience between Baidu‑operated video products and iQIYI Video, information related to your viewing habits and preferences that has undergone de‑identification (and does not include information that can directly identify you or sensitive personal information) may be shared with our affiliate iQIYI. For the convenience of jointly providing you with services under the same account system, recommending information that may interest you, protecting the personal and property safety of Baidu affiliates or other users or the public against harm, or contacting you, when you proactively request or use the services of third‑party companies that also use the Baidu account system (such as Du Xiaoman, YY, Baidu Video, Xiaodu Technology, Duyou Technology, etc.), your personal information may be shared with such third‑party companies. In such cases, we will share only necessary personal information (for example, to facilitate your use of third‑party companies’ products and/or services with your Baidu Account, we may share your account nickname, avatar, binding status, and basic information for consistent display; when required by mandatory laws or when administrative or judicial authorities with jurisdiction lawfully require third‑party companies that use the Baidu account system to provide your real‑name verification information, we may share or provide the function to verify the real name, ID card number, and mobile phone number bound to your Baidu Account; to safeguard the personal and property safety of the platform and/or other users, or to provide you with a smoother and more targeted experience, we may share de‑identified information that reflects your risk factors or usage preferences (which does not include information that can directly identify you or sensitive personal information); to enable you to participate smoothly in third‑party platform operations based on your Baidu Account, we may share the mobile phone number bound to your Baidu Account; to enable you to enjoy cross‑platform user points and other benefits based on your Baidu Account, we may share information necessary to reflect your use of the Baidu AI Cloud Marketing Content Creation Platform). If the recipient company changes the purpose for which personal information is used and processed, it will separately inform you and again seek your authorization/consent or satisfy other lawfulness‑basis requirements under laws and regulations.

2. Entrusted Processing and Joint Processing

To better provide you with services, we may entrust third‑party partners to process your personal information. We will entrust third‑party partners to process your information only for lawful, legitimate, necessary, specific, and clear purposes. We will strictly limit the purposes for which entrusted parties may process information and require entrusted parties to adopt adequate data‑security protection measures. If a third‑party partner uses your information for purposes other than those for which we have entrusted it, it will obtain your consent separately. Our entrusted authorized partners include partners providing speech synthesis services, advertising, and analytics. On the premise of complying with prevalent security technologies in the industry, we entrust these partners to process your content‑generation instructions, voice data, and information related to ad delivery, ad effectiveness, and ad reach. For scenarios involving entrusted processing of personal information, we will, as required by laws and regulations, require entrusted partners (companies, organizations, and individuals) via written agreements and other means to comply with strict confidentiality obligations and to adopt effective confidentiality measures, and require them to process your information only within the scope of our instructions; we will supervise entrusted parties’ personal information processing activities. Without your valid authorization, we will not entrust third‑party partners to process information that can directly identify you. If you proactively leave your contact information, address information, or other personal information for a specific third‑party partner so that it may contact you, that party will process your personal information directly.

In joint‑processing scenarios, we will likewise sign relevant agreements with partners as required by laws and regulations and will perform relevant personal information protection obligations.

3. Transfer

We will not transfer your personal information to any companies, organizations, or individuals other than Baidu and its affiliates, except in the following circumstances: Your express authorization or consent obtained in advance; Compliance with requirements of laws and regulations, legal procedures, or mandatory government requests or judicial rulings; If we or our affiliates are involved in mergers, demergers, liquidation, or the acquisition or sale of assets or businesses, your personal information may be transferred as part of such transactions. We will ensure the confidentiality of such information upon transfer, inform you of the name and contact information of the recipient, and require the new holder of your personal information to continue to be bound by this Privacy Policy; otherwise, we will require such company or organization to seek your authorization/consent again.

4. Public Disclosure

We will publicly disclose your personal information only in the following circumstances: (1) With your separate consent; (2) As required by laws and regulations, legal procedures, litigation, or compulsory requirements of government authorities.

5. Exceptions to Obtaining Authorization/Consent in Advance for Sharing, Transferring, or Publicly Disclosing Personal Information

We may share, transfer, or publicly disclose your personal information without obtaining your authorization/consent in advance in the following circumstances: (1) Where necessary to perform statutory duties or obligations (for example, statutory obligations directly related to national security, national defense security, criminal investigations, prosecutions, trials, and enforcement of judgments); (2) Where necessary to respond to public health emergencies, or to protect the life, health, and property safety of natural persons in emergency situations; (3) Within a reasonable scope, processing personal information that you yourself have made public or that has already been lawfully made public (such as through lawful news reporting, government information disclosure, and other channels); (4) Where necessary to sign and perform a contract at the request of the personal information subject; (5) For acts carried out in the public interest such as news reporting and public opinion supervision, processing personal information within a reasonable scope; (6) Other circumstances prescribed by laws, regulations, and national standards. According to law, sharing or transferring personal information that has undergone anonymization, and ensuring that the data recipient cannot restore and re‑identify the personal information subject, does not constitute the external sharing, transfer, or public disclosure of personal information; the storage and processing of such data will not require separate notice to you or separate consent from you.

IV. How We Store and Protect Your Personal Information

1. Retention Period

We will retain your personal information for the period necessary to provide the services; however, where laws and regulations stipulate otherwise for the retention period, where you agree to retain it for a longer period, where necessary to ensure service security and quality, where necessary to achieve the purposes of dispute resolution, or where it is technically difficult to delete, then upon the expiration of the foregoing retention period we will, in accordance with law, contract, or within a reasonable scope, extend the retention period. After the retention period has expired, we will delete your personal information or carry out anonymization processing in accordance with law.

2. Storage Location Your personal information is stored within the People’s Republic of China. If, due to cross‑border circumstances associated with certain products or services, we need to provide your personal information to locations outside China, we will strictly comply with laws and regulations and ensure the security of your personal information.
3. Security Measures (1) We collect, use, store, and transmit user information in accordance with mature industry security standards and norms, and we inform you via user agreements and privacy policies of the purposes and scope of information use. (2) We attach great importance to information security. We have established a dedicated team responsible for developing and applying various security technologies and programs; we conduct security background checks on information‑security managers and personnel in key security posts; we have established robust information‑security management systems and internal security‑incident handling mechanisms. We adopt security measures and technical means that conform to industry standards to store and protect your personal information, to prevent your information from being lost, or being accessed, publicly disclosed, used, modified, damaged, or leaked without authorization. We will take every reasonable and feasible measure to protect your personal information. We use encryption technologies to ensure data confidentiality; we use trusted protection mechanisms to prevent data from suffering malicious attacks. (3) We provide employees with awareness training and capability training and assessments related to data security to strengthen employees’ understanding of the importance of protecting personal information. We have deployed access‑control mechanisms, carry out identity authentication and permission control for employees who process personal information, and sign confidentiality agreements with employees and partners who come into contact with your personal information, clarifying job responsibilities and codes of conduct, to ensure that only authorized personnel can access personal information. Any violations of confidentiality agreements will result in accountability. (4) Please note that the Internet is not an absolutely secure environment. When you exchange information with other users via email, SMS, and the like, it is uncertain whether information transmission by third‑party software is fully encrypted. Please ensure the security of your personal information; we recommend that you refrain from sending personal information via such channels to avoid information leakage. Please use complex passwords and do not casually provide your Baidu Account and password to others, so as to help us ensure the security of your account and personal information.
4. Security Incident Notification (1) We have formulated a cybersecurity incident emergency response plan, promptly handle security risks such as system vulnerabilities, computer viruses, cyber‑attacks, and network intrusions, and, in the event of an incident that endangers cybersecurity, we will immediately activate the emergency response plan, take appropriate remedial measures, and report to relevant competent authorities as required. (2) Personal information leaks, damage, or loss constitute company‑level extremely serious security incidents. We will be responsible for regularly organizing working group members to conduct emergency‑plan drills to prevent such incidents. If such an incident unfortunately occurs, we will initiate the emergency plan at the highest priority, and an emergency response team composed of multiple departments—including the Security Department, Government Relations Department, and Legal Department—will trace the cause and reduce losses in the shortest time. (3) After a personal information security incident unfortunately occurs, we will promptly inform you in accordance with laws and regulations of the basic situation and possible impact of the incident, the handling measures we have taken or will take, recommendations on how you can independently prevent and mitigate risks, and remedies for you. We will promptly notify you of relevant matters via on‑site notices, SMS, phone calls, emails and other contact information you have provided; where it is difficult to inform individuals one by one, we will adopt reasonable and effective methods to issue announcements. At the same time, we will report the handling of personal information security incidents to regulatory authorities as required.

V. Your Rights

In accordance with relevant Chinese laws, regulations, and standards, as well as common practices in other countries and regions, we ensure that you can exercise the following rights with respect to your personal information:

1. Access and Copy Your Personal Information You have the right to access and copy your personal information, except as otherwise provided by laws and regulations. You may access and copy your personal information via the following means: Account information—You may at any time log in to passport.baidu.com to access or edit the personal profile information in your account, change your password, conduct account linking, or perform identity verification, etc. If you cannot access such personal information via the foregoing link, you may contact us at any time via the Personal Information Protection Issue Feedback channel. With respect to other personal information generated in the course of your use of our products and services, if you wish to exercise the right of access or the right to copy, you may refer to the privacy policies of specific products or contact us via the Personal Information Protection Issue Feedback channel. To ensure security, we may verify your identity before you exercise the right of access or the right to copy.
2. Correct or Supplement Your Personal Information If you discover that personal information we process about you is inaccurate or incomplete, you have the right to correct or supplement inaccurate or incomplete information. You may refer to the privacy policies of specific products or contact us via the Personal Information Protection Issue Feedback channel at any time. To ensure security, we may verify your identity before you exercise the right to correct or the right to supplement.
3. Delete Your Personal Information In the following circumstances, you may—via the instructions in the privacy policies of specific products or via the Personal Information Protection Issue Feedback channel—request at any time that we delete your personal information: (1) The processing purpose has been achieved, cannot be achieved, or is no longer necessary to achieve; (2) We have ceased providing products or services, or the retention period has expired; (3) You withdraw your consent; (4) We process personal information in violation of laws, administrative regulations, or agreements; (5) Other circumstances prescribed by laws and administrative regulations. After you delete information from our services, we may not immediately delete corresponding information from backup systems, but we will delete such information when backups are updated. In the course of product design and in the final presentation and user‑experience stages, we will endeavor to provide you with more convenient means to control personal information. Because different products have different functional services, the ways and designs we provide for personal information control may differ. Please read the relevant product privacy policies when using specific products to further understand.
4. Withdraw Consent Each business function requires certain basic personal information to be completed. For personal information that we process based on your consent, you may grant or withdraw your authorization/consent at any time. For example: (1) You may log in to Account & Security to unbind your Baidu Account from third‑party accounts; in Search Privacy Settings you can conveniently enable/disable search history. (2) If you have authorized us to obtain certain mobile device system permissions and to process your personal information, you may withdraw your authorization via the app’s system‑permission settings. After you withdraw consent or authorization, we will be unable to continue providing the services that correspond to the withdrawn consent or authorization, and we will no longer process your corresponding personal information. However, your decision to withdraw consent or authorization will not affect personal information processing previously carried out based on your consent or authorization.
5. Cancel Your Account You may cancel your previously registered account at any time. You may log in to Account & Security and follow the relevant operating instructions to cancel your Baidu Account. Once you cancel your Baidu Account, you will be unable to use the Baidu AI Cloud Marketing Content Creation Platform (except for certain service functions that can be used without registering/logging in to a Baidu Account), so please proceed with caution. To protect your or others’ lawful rights and interests, we will determine whether to support your cancellation request based on your use of various Baidu products and services. For example, if there are still files in your network disk, we will not immediately support your request. If you log in to Baidu via a third‑party account, you will need to request account cancellation from the third party.
6. Advance Notice of Product and Service Discontinuation Baidu wishes to always accompany you. If, due to special reasons, the Baidu AI Cloud Marketing Content Creation Platform is forced to cease operations, we will notify you as required by laws and regulations via prominent page prompts in the product and/or services, in‑site messages, emails or other appropriate means that can reach you, and we will cease collecting your personal information, and will delete or anonymize your personal information in our possession in accordance with law.
7. Right to Data Portability Where conditions specified by relevant national laws and regulations and by the Cyberspace Administration of China are met, if you request that personal information be transferred to a designated personal information processor, we will provide a means of transfer as required by the relevant regulations.
8. Responding to the Above Requests To ensure security, you must provide a written request or other proof of identity to exercise your rights. We may first require you to verify your identity before we process your request. We will not charge fees for reasonable requests in principle, but for repeated requests that exceed a reasonable limit, we will charge certain costs as appropriate. For requests that are unfoundedly repetitive, require excessive technical means (for example, requiring the development of new systems or fundamental changes to current practices), bring risks to others’ lawful rights and interests, or are highly impractical (for example, involving information stored on backup tapes), we may refuse them. In the following circumstances, as required by laws and regulations, we will be unable to respond to your requests above: (1) Directly related to national security or national defense security; (2) Directly related to public security, public health, or major public interests; (3) Directly related to criminal investigation, prosecution, trial, and enforcement of judgments; (4) Where we have sufficient evidence that you have subjective malice or are abusing your rights (for example, where your request would endanger public safety and others’ lawful rights and interests, or where your request exceeds the scope that can be covered by ordinary technical means and business costs); (5) Where responding to the personal information subject’s request would cause serious harm to your or other individuals’ or organizations’ lawful rights and interests; (6) Involving trade secrets; (7) Related to our performance of obligations prescribed by laws and regulations; (8) Other circumstances prescribed by laws and regulations.

VI. How We Handle Personal Information of Minors

Baidu attaches great importance to the protection of minors’ information. Our products, websites, and services are primarily intended for adults. If you are a minor, we recommend that your guardian carefully read our specific rules—the Baidu Children’s Personal Information Protection Statement—and that you use our products and/or services or provide us with information only with your guardian’s consent. If your guardian does not agree to your use of our services or provision of information in accordance with this Privacy Policy, please immediately cease using our services and promptly notify us so that we may take corresponding measures. If a guardian discovers that we have collected a minor’s personal information without the guardian’s consent, please contact us via the Personal Information Protection Issue Feedback channel; we will endeavor to delete the relevant data as soon as possible.

VII. How Your Personal Information Is Transferred Cross‑Border

Personal information that we collect and generate within the territory of the People’s Republic of China will be stored within the territory of the People’s Republic of China. If, due to cross‑border circumstances associated with certain products or services, we need to provide your personal information to locations outside China, we will strictly comply with laws and regulations and ensure the security of your personal information.

VIII. How This Privacy Policy Is Updated

We may revise the contents of this Privacy Policy from time to time. If such changes result in a material reduction of your rights under this Privacy Policy, we will, prior to the changes taking effect, notify you by means such as prompts in prominent positions on the page, emails sent to you, or other appropriate methods. We will publish any changes made to this Privacy Policy on this page. If you do not agree to such changes, you may cease using the Baidu AI Cloud Marketing Content Creation Platform. Major changes referred to in this Privacy Policy include but are not limited to: (1) Significant changes in our service model, such as changes to the purposes for processing personal information, the types of personal information processed, or how personal information is used; (2) Changes in the main recipients for the sharing, transfer, or public disclosure of personal information; (3) Significant changes in the rights you have with respect to personal information processing and how such rights are exercised; (4) Other changes that may have a significant impact on your personal information rights and interests.

IX. How to Contact Us

If you have any comments or suggestions regarding this Privacy Policy, you may contact us via the Personal Information Protection Issue Feedback channel. You can also contact us using the following contact information: No. 10, Shangdi 10th Street, Haidian District, Beijing, China Legal Department, Beijing Baidu Netcom Science and Technology Co., Ltd. Postcode: 100085 To ensure that we handle your issues efficiently and provide you with timely feedback, you will need to submit identification, valid contact information, a written request and relevant evidence. We will process your request after verifying your identity. As a general matter, we will reply within 15 working days. If you are not satisfied with our reply—particularly if you believe that our personal information processing has infringed your lawful rights and interests—you may seek solutions through the following external channel: you may bring a lawsuit before the court having jurisdiction at Baidu’s domicile.

X. Singapore Additional Disclosure Below you will find the additional specific provisions applicable to you as a resident or data subject within Singapore. When we collect and use personal information about you, we shall be subject to the applicable laws, including the Personal Data Protection Act 2012 (PDPA). International transfer of personal information. Before transferring your personal information outside of Singapore, we will take appropriate steps to ensure that the recipient is bound by legally enforceable obligations to provide a standard of protection for your personal information that is at least comparable to the protection under the PDPA. Your rights under the PDPA. Under the PDPA, you have the right to access your personal information, how we use it, and who we disclose it to. You also have the right to correct any of your personal information that is inaccurate. Data Protection Officer. If you wish to exercise your rights under the PDPA, or if you have any queries or feedback about this Privacy Policy, please contact our Data Protection Officer at [DH_DPO@baidu.com].

Appendix 1: Definitions Specific terms used in this Privacy Policy have the following meanings: “We” or “Baidu” means Beijing Baidu Netcom Science and Technology Co., Ltd. “You” means users of our products and services and purchasers of paid services. “Baidu affiliates and partners” means our affiliates, portfolio companies, alliance members, partners, and other trusted thirdparty suppliers, service providers, and agents. “Personal information” means all kinds of information related to an identified or identifiable natural person that is recorded electronically or otherwise, excluding information that has undergone anonymization. Personal information includes, inter alia, personal basic information, personal identity information, personal biometric information, online identification information, personal health and physiological information, personal education and employment information, personal property information, personal communications information, contact information, personal Internet access records, personal commonly used device information, personal location information, etc. For the avoidance of doubt, personal information includes but is not limited to sensitive personal information. “Personal information subject” means the natural person identified by personal information. “Sensitive personal information” means personal information that, once leaked or illegally used, may easily cause a natural person’s personal dignity to be infringed upon or endanger the personal or property safety of a natural person, including biometric characteristics, religious beliefs, specific identities, medical health, financial accounts, and whereabouts and tracks, as well as personal information of minors under fourteen years of age. “Deidentification” means processing personal information such that the personal information subject cannot be identified without the use of additional information. “Anonymization” means processing personal information such that the personal information subject cannot be identified and the processed information cannot be restored.